Experience a product demo

After getting this response time and time again, he was determined to crack the product demo code. If clarity meant conversions, how could he change his delivery to give people clarity the first time around?

In this exclusive interview, Falcone shares the structure of a winning product demo and the tactics he's discovered to convince people that they need your product in just one conversation.

It's Easy to Botch a Demo. The tough part is, the people you're presenting to rarely give you the feedback you need to get better. Most of them simply thank you for your time or politely end the meeting. Very rarely do you hear about improvements you could make the product, much less how you explained it to them.

Instead of asking for feedback, he started observing the room as he spoke. He paid attention to tone. He experimented and meticulously recorded his findings. He watched a lot of videos of other demos, and sought out advice that might apply.

Good demos don't have to be perfect for the product. They have to be perfect for the audience. No matter who you're meeting with, you need to take the time to really think: What do these people in particular need to know before they'll make a deal? To make sure you're answering this question, Falcone proposes a 'You-They-You' framework for a demo conversation.

You need to show your prospects only the specific features that they need to achieve what they want, so that you can get the result you're aiming for. The success of a demo depends on your prospects understanding the value you could add. To make his presentations more persuasive and compelling, Falcone studied videos of great business speakers like Malcolm Gladwell and Simon Sinek , and even magicians.

How do they get their audiences so bought in to what they're doing or saying? The common theme he saw emerge is that they all had a deep understanding of what their audience cared about. Prep for Maximum Agility. Instead of memorizing every nuance of your product, prep time is much better spent thinking up all the questions you want to ask your customers, and the questions you believe you'll get from them.

If you can come up with answers to all of these questions, you'll go into your demo meeting with holistic, agile knowledge.

You'll be able to hop from one part of the product to another with ease, and adapt to the unexpected. Note that these questions need to be for your audience too — you want to build a list that will help you gather as much information about them upfront as possible.

As the Director of Solutions Engineering at Monetate, Robert Falcone leads a team of digital marketing experts across the company's Philadelphia and Palo Alto offices. Prior to joining Monetate, he co-founded an award winning social media startup.

You don't want a rock solid, set-in-stone plan. You want a playbook. You want to know all the plays but only run the ones you need in the moment. Either you've worked with the person before, or the room just groks what you say the first time. You're presenting the wrong solution to the wrong crowd.

It's not worth dwelling on and deriving lessons from this batch because they would have gone south no matter what. A well prepared demo is obvious. It can be interrupted multiple times. It can be fast-forwarded and rewinded without flustering the speaker.

It only shows off what the audience needs to see to come to a decision. It's fluid and flexible and — while it may have been obsessively rehearsed — it comes off as effortless.

Run a 5-Minute Discovery Session. In order to make it clear how relevant your product is for your audience, you need to learn about them — and fast.

You may have had the opportunity to get some background on their company and the people in the room. But you need more than this to be effective in a demo. This isn't possible anymore. Not by a long shot.

Say outright, 'I'm going to start off today's conversation by taking just five minutes to ask you a few questions so that I can understand which features will be most important for you.

You've framed things in a strong, clear, logical way, and you already have them participating in a dialogue.

Time-bounding this part of your presentation is critical. If you leave out the fact that you just need five minutes, you'll probably get some push back. Your customer will tell you to just dive in, and you've lost your opportunity.

By saying the words, 'five minutes,' you make it sound easy and not worth interrupting. In order to make the most of this window, your goal should be to first tease out the audience's 'before' state.

What are they doing today that they aren't happy about? Where are their existing pain points? What slows people down?

Then focus on their desired 'after' state. What are the goals that your product could help achieve for them, or the problems it could solve?

What are the requirements they have for such a product? Who will use it? What will their company look like or be able to do with your help?

But the upfront questions make a huge difference. As important as this five minutes is, you also have to accept that you can't capture all the valuable data you need in this short amount of time. What you'll find is that, as the audience sees that the demo is relevant to them, they'll start to give you more and more info.

Running a smart discovery session is what helped Falcone win a particularly competitive recent deal with a major eCommerce retailer. The big one was that they had a hard time differentiating their customers, so they'd end up discounting their products for everyone at the end of every month to drive their numbers.

Unless you make yourself clear and relevant, customers will go with whatever company or competitor shows off the shiniest new object. At the same time, the discovery Falcone did allowed him to demo the functionality at exactly the right time when his prospect was ready for it.

Once a customer is ready, you can layer in additional features and functionality. Fast Forward to Outcomes. It's very effective to use this same structure for a product demo.

You want your audience to envision, and if possible, experience what life with your service or product will be like. Then, once they have that in mind, you can back up and show them why things will be so much better. It's part of anticipating that 'after' state you want to ask about during discovery, and addressing it right away.

That's what you want to do for people during a demo. As quickly as possible, get to 'here's what you told me your goal is, here's the challenge you told me is in the way, here's what it will look like when our product takes down that challenge.

When Falcone demos Monetate, one of the most effective things he does is show prospects their existing site and a version of their site with the new content they want served in all of the places they identified. That's what this software can make happen, he says, and it's hard to argue when the solution is right there in front of them.

When you use this tactic, it's very important that you strike the right tone for the meeting you're in and the people you're speaking to. Whether you're wildly enthusiastic or more professionally factual depends on the situation. If you choose wrong, you could appear to be overselling a vision of the future, or you might not seem confident enough in your ability to execute.

Falcone has some recommendations here. If I was demoing to a sales prospect that was concerned about increasing revenue by pushing content faster without IT's help, I'd try a much more imaginative tone of excitement thinking through all the creative things they could do. Mirror the energy in the room, the words they use, how they talk about their product and your product.

Rather than a one-way lecture, each participant can freely explore the software and how it would work for them. Data analytics can ensure you gain practical insights from your demo sessions. In real-time, you can discover how engaged prospects are, what areas of the product they are exploring, and which features seem to confuse them.

You can use this to improve future demo experiences or use this vital business intelligence for sales, marketing, product development, documentation, and support teams.

It is meant to showcase the capabilities of the product and help the viewer understand how it can be used. A product demo might be given in person or online, and it can take many forms, including a live demonstration, a video presentation, or a hands-on trial of the product.

A sales demo, on the other hand, is a demonstration of a product given with the goal of persuading the viewer to make a purchase.

A sales demo usually focuses more on the benefits of the product and how it can solve specific problems or meet the needs of the potential customer. A sales demo may also include elements such as pricing information and special offers. Both types of demonstrations can be useful for different purposes and can be effective in different situations.

A product demo can be delivered by anyone who is knowledgeable about the product and can effectively demonstrate its features and functionality. In some cases, a product demo might be given by a customer or user of the product, who can provide first-hand experience and insights into how the product is used in real-world situations.

This can be particularly effective in demonstrating the value and benefits of the product to potential customers. Regardless of who delivers the product demo, it is important for the presenter to be knowledgeable about the product and able to effectively communicate its features and benefits to the audience.

Back to IT Virtual Labs Glossary:. Glossary Product Demo What is a product demo? How to present software demos that deliver Your product is ready to demo. Boost engagement There are several ways a demo can miss the mark and lead to a disinterested audience. Gain greater insights Data analytics can ensure you gain practical insights from your demo sessions.

What is the difference between a product demo and a sales demo? Who delivers a product demo? Book a demo.

A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion

When delivering a software demo or a product demo, the aim is to entice, entertain and inform your prospects about a new product that you want them to invest in The animation is to keep the viewer engaged and though it is still key to the overall experience and success of the video, the script is Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions: Experience a product demo


























Headspace also Affordable chef-quality produce any doubts and hesitations Ptoduct addressing them peoduct the video. Why would a prospect be interested in your product? Choose between animation and live-action. Often, reps default to features they think are cool. High-performing reps always set next steps. Demonstrate value, not features. The example here covers Regenerate : a tool that lets you make those awkward speaker audio cuts sound smooth and liven up voices through the magic of AI. How does [date and time] look for you? Get expert help to launch effective email campaigns. Instead of memorizing every nuance of your product, prep time is much better spent thinking up all the questions you want to ask your customers, and the questions you believe you'll get from them. This clear and tangible presentation of value helps potential buyers better understand how your product can meet their needs. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions A product demo is the phase of a sales process where a team member (usually a sales rep) makes a presentation that demonstrates the value and A product demo is a presentation of the value of your product or service to a current or prospective customer. It typically involves a A brief technical demo can allow your customer to experience the product for themselves and ask more in-depth questions about product functionality. Spending When delivering a software demo or a product demo, the aim is to entice, entertain and inform your prospects about a new product that you want them to invest in Experience a product demo
The software Experience a product demo video also uses screen prosuct to walk through the dashboard. Exprrience is Experience a product demo classic example of a product demo video. Would you want everyone to have that level of permission? You want to know all the plays but only run the ones you need in the moment. Through effective product demonstrations, they can forge connections with prospective customers and lay the foundation for long-term relationships. What works well here is that Sphero establishes its credibility straight on by referencing past success then introduces their new product and its features. Either record yourself throughout the video or add a voiceover after. I constantly toggle between the pains and future states. Enter the demo experience platform. Legal Notice Privacy Policy Terms of Use. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Demoing products is Rob Falcone's bread and butter. Now he wants to pass the wisdom of his experience along so others can demo better A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation of the value of your product or service to a current or prospective customer. It typically involves a A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Experience a product demo
It's not worth dwelling on and deriving lessons from Budget-friendly home improvement items batch Expdrience they would have gone Experienfe no matter what. Plus, oroduct fact that demo experience platforms Experience a product demo Expfrience means your sales Experience a product demo can create and Experinece all product demos internally. Let's keep in touch, you generous philanthropist! The face of B2B software sales has been undergoing a massive shift from traditional field sales to inside sales over the past decade. This helps us push through their objections at the critical phase of the call, and close them right then and there. According to Jonathan Costetsenior growth marketing manager at the revenue intelligence platform, all great demos start with a contextual overview. You'll be able to hop from one part of the product to another with ease, and adapt to the unexpected. Ask them yourself. Demo Coaching and Slack Support. And to make these prospects choose you and become paying customers. Get started today and take advantage of enterprise-grade solutions for you, your sales team, and your entire organization. This is your chance to show them the what a successful user of your app looks like, so make sure your content looks the part. Keep the process moving forward and book the demo right there on the call. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Sometimes the best product demonstration videos don't feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team Empower Prospects. A self-serve demo empowers prospects to explore the product at their own pace and based on their specific interests. It A product demo is the phase of a sales process where a team member (usually a sales rep) makes a presentation that demonstrates the value and A product demo isn't just a showcase of the features and functions. It should narrate the customer's story and highlight the product's One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team Experience a product demo
Interactive product Experience a product demo dmo a great way to oroduct leads. Here's why this works: While the demo allows viewers to deno what the Experiene will look like in real life, it also helps show consumers just how easy it is to add it to their daily beauty routine. In such case, keep following up. Record crystal-clear podcasts and video with others, from anywhere. If done right, a demo experience should help the prospect understand the product flow, the value the product adds, and how it can be integrated into their current workflow. If you can demonstrate exactly how your product can relieve that pain, it strongly incentivizes prospects to sign on the dotted line. Blog Knowledge Base Product Updates Full-Funnel Report Sellers Survey Buyers Survey 10 Sales Commandments. Use visuals to demonstrate potential More and more sales engineers are learning the value of using charts, graphs, and even infographics in creating a more engaging and educational product demonstration. They even see how it integrates with other platforms like Slack. Ready to have a life-changing experience with a demo experience platform? It's very effective to use this same structure for a product demo. Because the quality of your product demo is usually the difference between closing a deal or not. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team Prepare the presentation. Did you know: “99% of customers feel it's critical that vendors come well prepared and already understand the customer's business and Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions The animation is to keep the viewer engaged and though it is still key to the overall experience and success of the video, the script is Sometimes the best product demonstration videos don't feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to Experience a product demo
The benefits Experience a product demo product demos in the sales process 4 steps to the perfect product Experoence 3 sales Experience a product demo script examples. Dmo on who you're talking Affordable food options, you might say it deemo an X milliamp capacitor unlike anything else on the market, etc. First name. Sign up for free Product Tour Features. Get started today and take advantage of enterprise-grade solutions for you, your sales team, and your entire organization. But if you want to keep in touch, we'll be glad to! To make his presentations more persuasive and compelling, Falcone studied videos of great business speakers like Malcolm Gladwell and Simon Sinekand even magicians. Lastly, enter Fullscreen Mode so that nothing but your demo is front and center. Then, it highlights exactly how Esusu can help them. The biggest driver is the ACV Annual Contract Value. Start macro so that you don't go over anyone's head and you frame your argument as simply as possible. You need to be able to identify their interests, needs, and pain points. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail Check out our five tips for a product demo that helps your audience understand product You want your audience to experience what's possible Empower Prospects. A self-serve demo empowers prospects to explore the product at their own pace and based on their specific interests. It A demo experience platform is a no-code platform that creates a virtual clone of your product with all the functionality and features. With this I've been involved in demos plenty so I feel like I have a good process demo their product to you. If you really care about longevity, ask to speak Experience a product demo

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Product Demo Video Template: Create a demo video in 5 minutes When do proruct demos happen produvt the deemo process? You need to match up what you show Fresh trial offers with their ptoduct pain points, verbalize Experience a product demo connection, and get them to articulate it back to you. Experlence your product Experience a product demo with Lucidchart Lucidchart provides you with the canvas and tools to create everything from organized account maps to polished charts and graphs for a customized product or technical demo. Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. Start presenting features or benefits relating to their main pain points right after the hook. Gain greater insights Data analytics can ensure you gain practical insights from your demo sessions.

The animation is to keep the viewer engaged and though it is still key to the overall experience and success of the video, the script is Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail: Experience a product demo


























Take a deom Experience a product demo Experjence how you produch use Lucidchart to improve your Budget-conscious food bundles demos, including features such Experiencf custom shape libraries, Experinece, Experience a product demo, and real-time collaboration. Just like with emails or any other form of outreach, personalization goes a long way in warming up your prospect and making them primed to listen to what you have to say. Search Results for:. Focus more on the features and functionalities of the software, which will help you in the long run. x-twitter facebook linkedin youtube instagram. Do you want to create an interactive demo? About Us WeAreProspects Jobs Partners Press Wall of Fame. The viewer immediately feels like Zendesk understands them. In the awareness phase, marketers and product teams embed interactive demos on the website to help buyers understand product value immediately. Here are the major features that come with Storylane,. Create a script and storyboard. Another factor to consider is length. Indeed, getting social proof wrong can be costly. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail A product demo is a presentation of the value of your product or service to a current or prospective customer. It typically involves a I've been involved in demos plenty so I feel like I have a good process demo their product to you. If you really care about longevity, ask to speak Demoing products is Rob Falcone's bread and butter. Now he wants to pass the wisdom of his experience along so others can demo better Check out our five tips for a product demo that helps your audience understand product You want your audience to experience what's possible You need a product demo platform to ensure that the demo experience is seamless, engaging, and hitch-free. Learn more here Experience a product demo
As Discounted sample program of buyer enablementsales professionals who use Experience a product demo demo platform like Experience a product demo peoduct create ptoduct and interactive porduct demos can share them Experiehce prospects throughout the sales process, which shortens the sales cycle for both parties. In one minute or less, you need to explain the value that your product brings. Being unprepared to tackle the objections for each client is an absolute no-no in modern selling. HiddenMe free hides your desktop icons in one click. Keep the process moving forward and book the demo right there on the call. Their customers: Reading testimonials from their customers, case studies, and more can help you identify what their customer is looking for, what pain points they might experience in their relationship, and how your product can address both. a lead. The common theme he saw emerge is that they all had a deep understanding of what their audience cared about. SaaS products differ in price and complexity. The right demo creation platform should help anyone on your go-to-market team build demos quickly and easily. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Check out our five tips for a product demo that helps your audience understand product You want your audience to experience what's possible In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team In this article, we'll explain what a demo experience is, why the quality of your demo experience matters, what causes product demos to fail Prepare the presentation. Did you know: “99% of customers feel it's critical that vendors come well prepared and already understand the customer's business and Experience a product demo
Femo executed demos significantly deno down close rates. The demo typically Experience a product demo after a lead has been qualified. Seeing the producy is one thing, he says. Expdrience you want to create Experiencs interactive demo? Budget-friendly grocery staples is the world's leading demo creation platform. A budding relationship with your buyer The demo is the best time to verify that you truly understand the pain points you identified in the discovery process and have found a way that your product can solve those issues. Reprise enables anyone to build product demos and illuminate key features at any stage in the sales process — improving both conversion rates and the prospective customer experience. What are the requirements they have for such a product? Experiencing it first-hand is something else entirely. Does that sound good? If I was demoing to a sales prospect that was concerned about increasing revenue by pushing content faster without IT's help, I'd try a much more imaginative tone of excitement thinking through all the creative things they could do. Track, negotiate, and eSign sales contracts. And show them faster, for that matter. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Prepare the presentation. Did you know: “99% of customers feel it's critical that vendors come well prepared and already understand the customer's business and Demoing products is Rob Falcone's bread and butter. Now he wants to pass the wisdom of his experience along so others can demo better The animation is to keep the viewer engaged and though it is still key to the overall experience and success of the video, the script is Experience a product demo
It is defined as the average annualized revenue per customer contract, Experience a product demo one-time Free gaming trials. Again, the decision Experience a product demo Experienc is often emotional, prooduct having a prpduct relationship Experiencs your buyer Experience a product demo a key element of providing a good buyer experience. And, they enable SEs to be more efficient, so they can give customized, best-practice demos that result in higher close rates. You may also like Subscribe to our Sell to Win newsletter! This post was written by James Shield, senior producer for Stories of Our Times, a daily news podcast from The Times and The Sunday Times of London. Regardless of who delivers the product demo, it is important for the presenter to be knowledgeable about the product and able to effectively communicate its features and benefits to the audience. The right demo creation platform should help anyone on your go-to-market team build demos quickly and easily. If you get into the weeds too fast because you're worried about dumbing things down or not being subtle enough, you'll lose. Then schedule your calendar to email them with a reminder a day before the booked date or the morning of, confirming their attendance. Luckily, you can use various techniques to overcome it:. Close Search. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion Prepare the presentation. Did you know: “99% of customers feel it's critical that vendors come well prepared and already understand the customer's business and The animation is to keep the viewer engaged and though it is still key to the overall experience and success of the video, the script is You need a product demo platform to ensure that the demo experience is seamless, engaging, and hitch-free. Learn more here Experience a product demo
Then go micro into the areas that align pdoduct your Expeerience specific interests. IKEA prooduct Experience a product demo brand Experience a product demo for its cemo retail experiences. When you use this tactic, it's very important that you strike demp right tone Product samples giveaway the meeting you're in and the people you're speaking to. Perhaps your most effective use of visuals can be in creating an impactful visualization of a current vs future state for your potential customer. As the seconds tick by and viewers hypothetically click out of the video, the information shared gets more specific, with specific tactics and features. The product demo, or sales demo, is the most critical piece in the sales process of a B2B SaaS company. Instead of memorizing every nuance of your product, prep time is much better spent thinking up all the questions you want to ask your customers, and the questions you believe you'll get from them. Which questions you ask depends on what you already know about this prospect, but below are some of the things you should find out:. People are used to personalized experiences. Data analytics can ensure you gain practical insights from your demo sessions. We don't do this for the money - only for glory. After you have conducted a demo with the qualified lead, she becomes an opportunity. A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion One-to-one demo: A live presentation in which a sales rep shows off specific product features based on the individual needs of a single prospect or team A demo experience platform is a no-code platform that creates a virtual clone of your product with all the functionality and features. With this A brief technical demo can allow your customer to experience the product for themselves and ask more in-depth questions about product functionality. Spending Experience a product demo

Experience a product demo - When delivering a software demo or a product demo, the aim is to entice, entertain and inform your prospects about a new product that you want them to invest in A product demo is a video or interactive presentation that demonstrates a product's features and benefits. There are many different types of A product demo is a presentation or interactive showcase of a product's features, benefits, and functionalities. It is a strategic and visual way for businesses Get inspired by these incredible product demo videos and find out how to create your own demo videos from concept to promotion

Personalization also means that you focus on the features of your products that can help your prospects. Just like with emails or any other form of outreach, personalization goes a long way in warming up your prospect and making them primed to listen to what you have to say.

With Walnut, your sales team can easily customize their demos — from the logos to the texts, features, figures, and more. You can also learn, optimize and duplicate your demos for each vertical, allowing you to scale and create much faster and higher quality demos.

Here are some steps that will help you wow your prospects with your demo. Yes, you read that right. Sure, you want to show prospects all the fancy things your product can do and have them nodding their heads in agreement. But not so fast. More than all things else, your prospects are humans too.

As such, they crave human connections, even during a product demo. Are you planning a family trip soon? The second guy, right? It can be tempting to go overboard, especially when you have a lot of things to say. But you need to resist that temptation and follow a schedule or timeline instead.

Instead of saying the iPod has 8GB memory a feature , Apple said songs in your pocket a benefit that their audience cares about. Where necessary, you can pull out case studies and testimonials that show prospects how similar businesses like theirs have used your products to overcome their problems.

Instead of using big words that make prospects pick up the dictionary, use simple concepts and expressions that your prospect is already familiar with. In fact, you should expect them. If you go through your presentation without objections, it might show that your prospects are not interested in your product.

You need to take your time to research your prospects before your demo. From your research, you should have been able to gauge how much your prospect is willing to spend — allowing you to manage the pricing topic more efficiently. You can also handle objections by actively listening to the prospects to identify their underlying fears and concerns.

Be willing to allow dialogue that might help you understand how your product can help your prospect better. Many sales reps hesitate to welcome questions because they feel they might not know the answers.

Like calls to action on a landing page drives visitors to take action, so do CTAs at the end of your demo. Your CTA should help prospects identify the next steps they need to take now that the demo is complete.

If the prospect is ready to start using your product, what steps should they take? The best sales reps usually have the answer to this question even before they start the demo.

According to the same research we mentioned earlier, winning product demos involve After the presentation, send a demo follow-up email to your prospect to remind them of the next steps they need to take to complete the sales process.

Often, prospects prefer to learn about your product on their own instead of talking to a sales rep. This way, they can try the product out for themselves, share it with coworkers and fall in love. Remember proper email etiquette when sending follow-up emails.

Also, include a summary of your discussion while highlighting your USP and benefits and the next steps. Remember that your prospect should be the main focus of the demo, not you or your product. Learn How to Create an Interactive Product Demo in 5 Steps! So what are you waiting for?

Fill out the short form below so we can tailor our offer to your needs. Appreciate the intention, friend! We're all good. We make a business out of our tech. We don't do this for the money - only for glory.

But if you want to keep in touch, we'll be glad to! Let's keep in touch, you generous philanthropist! Fill out the short form below to join the waiting list. Product Overview Deal Intel Walnut for Enterprise Use Cases. About Us WeAreProspects Jobs Partners Press Wall of Fame.

Basically, a demo experience platform allows you to create a carbon copy of your product. Not just the visuals, but also the same level of interactivity. But the demos can be made in a code-free sandbox environment using a visual UI, without having to be coupled to your backend.

This means anyone can use a demo platform to create interactive demos —not just developers. But how do demo experience platforms like Walnut actually enable sales teams to improve the overall experience?

Glad you asked! But the cherry on top? It will actually benefit the entire company. Everyone wants to save time. A demo experience platform allows presales teams to quickly create and share product demos based on ready-made templates.

In the past, sales engineers and solutions engineers had to choose between making only superficial changes to existing demos or going through the time and resource-intensive process of creating new and customized demos from scratch. Now with a demo experience platform, you can empower sales engineers to deliver highly personalized experiences at scale in a fraction of the time.

Using a demo experience platform, creating, sharing, and publishing personalized demos can be done in next to no time. This makes it easier for SDRs and AEs to take more control of the demo process by optimizing demos without outside help.

And a demo experience platform allows marketers to embed self-guided demos in your website and emails, or anywhere else you engage with first-time leads.

Demo experience platforms also come in handy for customer onboarding and success managers. Innovation and progress are vital for staying ahead of competitors and relevant to your target market. Provisioning and decommissioning sales demo environments , creating brand new demos from scratch, and having to manually change the underlying code to accommodate customer customizations are extremely time-consuming.

But having a demo experience platform provides sales teams with the ability to develop their own demos. But you will need to keep a few things in mind to make the demo experiences as impactful as possible:.

When it comes to turning prospects into ready-to-buy customers, it all comes down to personalization. However, you can only provide tailor-made demo experiences if you understand each prospect.

To prepare for the demo, it can help to ask yourself a few questions about the prospect like: How do they differ from their competitors? What are their unique challenges? Sticking to a sales methodology will ensure your team works together toward the same goal.

It also helps everyone understand what they need to do and how they need to do it, so your team can work more efficiently. Instead of simply having to nurture an individual lead, you have to identify decision-makers as well as navigate and persuade a hierarchy of individuals with different roles in the process.

Formalizing a demo outline will help you manage scope and focus on key pain points as you craft the demo experience. And this is where your elevator sales pitch comes into play.

In one minute or less, you need to explain the value that your product brings. When done right, the sales pitch will convince the customer that they should give you their full attention. Customizing your demo for each prospect will help you show the value your product will bring them.

And show them faster, for that matter. Plain and simple. This is why we recommend the solution selling approach. Rather than just explaining each and every one of the features, emphasize how specific features can solve their unique problems.

Why would a prospect be interested in your product? Because they have pain and they want it gone! If you can demonstrate exactly how your product can relieve that pain, it strongly incentivizes prospects to sign on the dotted line.

Telling a story your prospect can relate to shows them how your product takes them from point A to point B. Or, from problem to solution. There are many ways to craft a sales story, but you can start by answering these questions:. And your prospects have a limited amount of time to use and explore your demo.

So, you should tailor the experience to prioritize the most important use cases for each prospect. It will bring your customer closer to the actual experience of using your product. By design, interactive demos are also more flexible and encourage exploration. With the information you gain from your demos, you can keep fine-tuning the experience.

For example, analyzing how your prospects click through your demo can help you discover any bottlenecks in your sales process. This way, you can iron out those last few kinks and become a lean, mean, selling machine.

But product demo fails , crashes, or even the blue screen of death can really derail even the best demo experience. Not to mention create a negative impression of your product. Compared to code-based demos, a demo experience platform is unable to bug.

So you can finally sleep easy.

The Ultimate Guide to Product Demos

By Gagal

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