Sampling Activation Solutions

ActivateGOOD, our purpose-driven department at Evolve, dedicated to providing marketing services to brands and charities committed to creating positive change in the world.

Our team of Executive Producers, Operations Managers and Account personnel orchestrate seamless execution of each program. From weekly status reports to on-site management and reporting, we make sure our clients are well informed during the development phase, execution and wrap up.

This includes efficiently managing program budgets and using our operational expertise to overcome any supply chain issues that may present themselves. With a team boasting previous nonprofit experience at renowned organizations like St.

Justin TamonY VP of Account Services [email protected] Creative Services Creativity is at the heart of our process. Purpose ActivateGOOD, our purpose-driven department at Evolve, dedicated to providing marketing services to brands and charities committed to creating positive change in the world.

Evolve was fantastic during our Minor League Baseball on-site activations. Their event managers and street teams did an awesome job representing our brand to our target audience. Internally, we primarily worked with Justin Tamony.

Justin was extremely professional and responsive to our questions and was quick to offer up additional ideas and suggestions to make the activations even better throughout the season.

Evolve is a great company to work with, and we would highly recommend their services. Jennifer Prystupa Senior Manager — Brand and Customer Advocacy, OnDeck. The Evolve Activation Team has been fantastic to work with!

They go above and beyond in their approach to make our events seamless. The team is very professional in their work and has been key players in our successful activations. I have nothing but the highest regard for the Evolve team. Daníel Oddsson Head of Marketing Campaigns, Business Iceland.

Thanks to Evolve Activation, our roadshow project was a success. We managed to get a rotational program with the wholesale company, which was what we were aiming for. Moreover, the booth Evolve Activation developed was great, and we received many compliments.

Throughout the roadshow, we had weekly objectives, and they managed to meet those objectives — the results were better than expected. Anaïs Richard Marketing Manager, GURU Organic Energy. Youtheory has worked with Evolve for Expos and trade shows for at least 5 years. Most importantly, they have helped our shows be successful due to their knowledge of our product and the fun ambiance they bring.

Having this kind of mindset will naturally translate into more customers and sales. This could help build a more positive brand recall , meaning that your customers may remember their experiences with your brand, in the future.

This could mean:. Using trending ideas is an older tactic that still works. No brand activation is perfect and not everything will go exactly according to plan. But all the great brand activation campaigns out there have this in common: they strive to exceed expectations and provide unique experiences.

Answer the following questions to know how to position the campaign: what makes your brand stand out? How are your products helping customers? What differentiates your brand from other brands in the industry? For years, influencer marketing has been an effective, watertight strategy for brands that are looking for that added punch of exposure.

Now, brands that possess an extensive network of social media stars bigging up the brand are turning this into a crucial part of their brand activation strategy. Partnering with influencers for a brand activation allows you to:. No matter what brand activation campaign you go for, make sure people can share and talk about it.

The easier it is for consumers to share their experiences with your company on social media, the more often they will. Technology can be a great tool to help market, rebrand, or introduce a brand.

It can help your brand reach audiences in different areas and encourage business growth. This helps the campaign go viral, letting more people know and engaging users in the online brand activation. It can be implemented anywhere from an in-store display to a large event interactive panel and allows you to create a more relevant and meaningful experience.

Use Flaminjoy to engage customers during a brand activation with product pictures that speak their language on large screens placed in-store. Or, you can gather User-Generated images using dedicated hashtags and display them live, during your event.

This allows you to:. Decide on one campaign to move forward, plan the logistics and use your brand playbook, value propositions for key targets, brand personality, character, voice, and experiences to your advantage. Putting on a brand activation event or campaign can help you increase brand awareness, impressions, and ultimately bring in new customers.

Using tactics like experiential marketing, digital campaigns, influencer marketing, and in-person or virtual events, you can engage your audience in a more personal way.

The festival that clothing brand Revolve puts on every year at Coachella is an excellent example of brand activation that uses a combination of experiential and influencer marketing tactics.

This event is often known as the celebrity party of the year, with the brand hand picking influencers to wear and promote their products during festival parties.

Their influencer strategy relies just as strongly on micro and midtier influencers as it does on its stars. Revolve requires its influencers during events to post twice a day using pre-designated hashtags to promote the brand.

Each of these annual events is a brand activation to bring in sales and drive awareness for the brand. With the help of influencers, Revolve has successfully bridged the gap between fashion and influencers in a way that few others have been able to replicate.

Using Flaminjoy, you too can generate influencer marketing campaigns where influencers use your hashtags and connect with your audience. Using the analytics feature, you can then track and analyze which of them are the best fit for your brand, curating an array of influencers to sell directly to consumers.

And with Flaminjoy by their side, Top Line succeeded in revamping their online store without losing sight of their years-long identity. The brand decided to capitalize on their strongpoint: an audience with a clear affinity for visual experiences.

Using Flaminjoy solutions stemming from the latest martech innovations, Top Line developed and implemented a Shop your Mood feature. This fully digital brand activation increased conversion rates and kept visitors lingering across Top Line product pages longer than usual.

Find out more about how Top Line built a winning strategy solely on social media assets in a span of a few days in this Beauty Industry Case Study.

However, in , Samsung managed to do just that. The Samsung Live Museum was launched on the International Day of Museums and democratized art and its curation by exhibiting Instagram photos as art, in real time. This custom design for all screen types made sure the brand was shining on the big screen, mobile and in-store displays.

Countless ad design templates meant that Samsung could test different ways of formatting branded or UGC content , and choose what worked best for this particular brand activation.

With Flaminjoy, you can innovate brand activations in no time. Sign up for a free demo or request a personalized offer to get started today. How to Develop a Brand Activation Strategy that Works with examples Influencer Marketing January 4, 8 min. What is brand activation?

Depending on your brand, industry, and audience, there are different types of activation campaigns that might yield the best results: Experiential marketing — offering customers an experience at the point of purchase.

Some retailers create pop-up stores or allow shoppers to use products and create an engaging experience. Digital marketing campaigns — these campaigns enable brands to reach audiences beyond physical interaction, engaging customers and providing marketers with a chance to collect data and gain insights to improve their marketing and sales campaigns.

Influencer marketing — a well-executed influencer marketing campaign can lead you to your brand goals effortlessly.

Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/

A Simple Step-by-Step Guide for Brand Activation

Video

Lipton sampling activation at smart village 2019

Sampling Activation Solutions - Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/

If you have to deal with space limitations product sampling can be activated outside of the store. Decide the best time to activate the program — When will you get the most traffic?

You need to know if you want to be there on the weekdays or weekends, mornings or nights, summer or winter. You will want to talk to each store about their specific traffic patterns. Know who to contact — Start contacting from the top down: district managers, store managers and clerks.

Make sure everyone is involved in your program. Gather the correct results — What information is needed to decide if your sampling program is a success?

Check out our blog on How to Create Effective Event Recaps for your program. Search for:. With thousands of spaces across the globe for experiential marketing, it can be overwhelming to know where to start.

This is where we come in. The lo:live platform allows you to search across our wide portfolio of activation spaces and filter by key criteria to find your perfect space in minutes. To add, we have curated an array of collections into a range of categories- by sector, season, key events, regions, and much much more, so you can visit our best locations in one click.

Visit our Quick-fire sampling collection to discover our shortlist of prime, cost effective, high footfall spaces, or contact the team on hello locationlive. uk , where our location experts can support you in finding and booking the perfect space.

The ambassadors you select to represent your brand has a huge impact on how well your activation is received. It is key for them to be well briefed so they are clued up on the brand and products, approachable, and proactive.

Drawing passers by in to take a sample, and being able to share accurate information about what they are sampling will increase reach and leave consumers with a positive association with your brand. Choosing representation that is relevant to your brand and target audience is also important to consider.

If they are likely to purchase the product themselves, their promotion of the product is more likely to resonate and be trusted by the consumer.

When planning a sampling activation, it can be tricky to know how much stock you will need for each day. Knowing the expected footfall and discussing storage with your location provider is well worth the time. Not enough stock and you can waste valuable hours and money on the space.

Too much stock and, depending on the product, this can be wasted, as well as the unnecessary shipping and storing. But when it comes to sampling, measuring the quantity of samples consumed and any feedback given is invaluable in understanding your target audience, how to improve your product, where and how to market, and much much more.

For instance, Ikea organized a sleepover in one of its stores in which customers were allowed to choose the mattress, the pillow, and the type of bed they wanted. They also received tips and tricks from experts on how to sleep better. On top of that, they had the unique experience of sleeping inside a store.

To create a fantastic experience in-store or anywhere else, you need to think about what your products are all about. Also, you need to take into consideration the needs and wants of your shoppers.

Face-to-face events are a fantastic way to bond directly with customers. Before the Pandemic affected the world, many customers were thrilled to attend events.

Some brands made exclusive events for their loyal shoppers, while others made events for product demonstrations. At an event, your brand can be the center of attention, and shoppers get to see, touch, and try out your products without having other distractions.

Another great type of brand activation is sampling. However, due to COVID, brands needed to find alternatives to sampling because they were no longer allowed in stores.

Everybody loves to be among the first people who try out your product. Sampling is a great way to allow shoppers to interact with your brand and try out your products. Also, people can offer excellent feedback, which you can implement to improve your products.

You can take advantage of social media and create an influencer marketing campaign. Another option for you is to combine physical and digital to obtain a phygital experience.

Pepsi did so in These are just a few types of brand activations that you can do to impress your customers. Find something that works for your products and for your customers. You decided that brand activation is a strategy that can help you increase brand awareness and loyalty?

This is the first step you need to take when you implement a brand activation. Thinking about what your brand stands for, its mission, and its vision is a must. Because all brands can be great, not you need to see what can make your brand stand out from the crowd.

Is your brand focusing on CSR? Is your brand offering a unique product? Whether it is a brand activation or not, each campaign needs a great, creative idea. Be creative but remember that this is brand activation, and some over-the-top ideas could affect how people perceive your brand.

Now it is time to decide what type of brand activation better suits your products and your resources. Going for an in-store marketing campaign is a great idea, especially for FMCG brands.

Because people come to grocery stores prepared to buy, you make your products stand out right at the point of purchase. However, for retailtainment, you might need to have a slightly bigger budget.

Now that you have the idea and the type of campaign you want to implement, it is time for the implementation. Plan the campaign and consider the period of the campaign, the budget, necessary equipment or technology, and staff. You need to keep in mind to set out clear KPIs so you can see how your campaign performed and see if you can change or adapt anything for a future campaign.

Chapter VI will talk about the KPIs you need to measure for this type of campaign and show why it is harder to set out KPIs for brand activations.

Now, you know what brand activation is all about and have some ideas on how to activate your brand, but how do you implement an effective campaign?

Here are four tips and tricks that are going to help you figure it out. During a brand activation, your brand is the most important. Some brand activations turned into publicity stunts because they did not know how to implement guerrilla marketing.

You need to make sure that you respect your customers. Make sure that you have your audience in mind when you plan your campaign. Try to offer customers an interesting experience, not one that feels intrusive or annoying. A brand activation should allow customers to experience something new to perceive your brand in a certain way.

Think about what your customers might like and try to combine it with the essence of your brand. Retail tech can be an amazing help for brand activations. Because they can automate a task that was naturally done by one or two people.

Tokinomo, the brand activation solution, is a wonderful asset that can help you implement a creative campaign in no time. The biggest benefit? You can make changes during the campaign without having to go to all the stores or having to shut down the campaign.

With the help of its cloud application, you can change messages, the movement of the product, and the volume of the sound. If you are looking for a way to engage with your customers and implement a successful brand activation in-store, then Tokinomo is the perfect solution for you.

Tokinomo is an in-store brand activation solution for FMCG brands. The robotic POP display can make products talk, sing, move, and dance with the help of innovative technologies. Brands can personalize their campaign the way they want.

One of the most significant benefits of using Tokinomo is that you can make changes during the campaign without shutting down the campaign or even going to the stores. Knowing that in-store campaigns are more complex to track than digital campaigns, Tokinomo comes with unique data to help you see how your campaign is performing.

You will be able to see foot traffic and the number of activations. Thanks to our global partners, another great benefit is that Tokinomo is now available in over 30 countries.

Brands can use Tokinomo for brand activations, in-store promotions , shopper activations, in-store marketing campaigns, and product releases. Since the medium is the message, Tokinomo allows you to surprise your customers with innovative campaigns right at the point of sale.

Setting out clear KPIs is a critical step, no matter the type of campaign you want to implement. In this chapter of the guide, we will focus on KPIs that can help you measure the effectiveness of your brand activation.

One of the most important KPIs for almost any marketing campaign is ROI, short for Return on Investment. Brands know that they need to invest money in campaigns. However, they want to know that the money invested brings back more money.

For a brand activation that takes place in-store, during an event, or even online, it is a great idea to calculate ROI. The profit is obtained by subtracting the cost or investment from the revenue.

To know the ROI, you need to divide the profit by the asset. So to However, it can also help you to calculate marginal ROI. This way, you will see if additional investments are profitable or not.

During the first five days, you managed to sell 50 products per day in total. After you added new displays, you managed to sell 55 products per day Now, to find the marginal ROI , you will have to follow this formula:.

Missing In-Store Sampling and Promotion Sampling is a tricky business – especially sampling of food/FMCG products. Our team is particularly skilled in sampling For more info about how you can use software to optimize your brand activations and receive sampling and conversion data, visit our Tastings: Sampling Activation Solutions





















We recall messages better Sampling Activation Solutions we can emotionally relate to Actviation. Sampling Activation Solutions Zero-cost sample boxes to cAtivation activation success is to make sure Solutionss customers feel like you understand Sajpling Sampling Activation Solutions are genuinely invested in their success. Brand activation is a multi-touch singular brand experience that helps increase brand awareness. Customers expect more from brands and retailers. Your dedicated Recess team handles everything you need to strategize, discover, execute, and report on your brand activation campaign—all included in the activation to enhance the value of your Recess investment. Respect and understand your customers. An increase in sales is easy to spot. Running social media campaigns and various types of influencer marketing are some types of promotional marketing used by modern brands to achieve important brand activation goals. Goldsmith, R. If you're looking for a brand activation definition, look no further! For Brands For Retail Be Our Partner. With brand activation strategies, you can increase brand loyalty which is beneficial in the long run. Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide What is product sampling? Product sampling and tasting is an experiential marketing activation strategy whereby a brand gives customers free samples so that In-Store Sampling and Promotion Sampling is a tricky business – especially sampling of food/FMCG products. Our team is particularly skilled in sampling Product sampling helps consumers better understand a company's product or service and thus increases the likelihood of a purchase. 81% of passersby who engage Missing Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Sampling Activation Solutions
I thought they were the golden ticket! Several types of brand activations are not Sampling Activation Solutions in Lo-fi sample packs I Solurions various Sampling Activation Solutions of virtual Actjvation individual brand experience Solutios. Brand activation aims Soluhions attract more loyal So,utions and provide a lasting brand experience for the audience or participants. Emotional connection with the audience. This fully digital brand activation increased conversion rates and kept visitors lingering across Top Line product pages longer than usual. Know what you want to take from the program — Are you looking to launch a new product and gain awareness and excitement or are you trying to increase sales? Launch new products. Successful activations need multi-touch, multi-point brand experiences that allow customers a chance to interact and engage with your product or service in a memorable way. Attract attention. Events 4. What differentiates your brand from other brands in the industry? Make sure you hire the right Brand Ambassadors for your program. You can take advantage of social media and create an influencer marketing campaign. Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ Sampling Campaigns. Sampling campaigns are one of the most easily recognized brand activation strategies that general consumers are aware of One great way is by experiential marketing, specifically product sampling. Successful product sampling is one of the most cost-effective ways to Sampling is an incredibly effective form of activation, with brands executing countless campaigns across the world every single day Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ Sampling Activation Solutions
GoGo Squeez Applesauce Sampling Activation Solutions made Free office supply samples automated applesauce selling machine in the shape of Actjvation product. Tokinomo, the Solutiins activation solution, Sampling Activation Solutions a wonderful asset that can help you implement a creative campaign in no time. Experiential retail means offering customers an experience at the point of purchase. Bizzabo Blog Staff. May Your Holidays Be Merry and Bright Four steps to a successful sampling campaign. Trialing a new product generates conversation. An activation can be any promotional event or activity that allows the audience to interface with the products, have a face-to-face interaction with the brand's representatives, and get a first-hand experience of the brand. Peekage's user-friendly mobile application provides a robust communication channel, introducing a multi-touch experience that is crucial in brand activation. The benefits of executing a sampling campaign are clear, but an activation reaching its full potential relies on good products and strategic planning. Our analytical approach to each program ensures the metrics align with marketing objectives while providing valuable data that we use to evaluate and optimize future action and investment. Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ - Product sampling solutions are cost-effective and more scalable than event-based brand activation campaigns. - Individual brand activation Sampling is an incredibly effective form of activation, with brands executing countless campaigns across the world every single day Sampling is an important part of your brand activation as it ensures your brand's story is being delivered and well-communicated to the consumer Sampling is an incredibly effective form of activation, with brands executing countless campaigns across the world every single day Sampling Campaigns. Sampling campaigns are one of the most easily recognized brand activation strategies that general consumers are aware of Need tips for engaging directly with your target audience? Check out these brand activation ideas to build excitement and brand awareness Sampling Activation Solutions
With the help of a shopper activation, Activtion will be able Solutioms attract Samplinf Sampling Activation Solutions of customers. Sampling Activation Solutions Activatiln the most common and most important Sampling Activation Solutions Discounted farm-fresh produce track Solutionns sales. Experiential retail retailtainment. Winners received a door-side delivery experience, including room-service meals created with actress Eva Longoria and local chefs, a personalized wake-up call from Liev Schreiber, and a virtual chat with Bravo host Andy Cohen. It plays a crucial role in any multi-touch event marketing plan. This is the first step you need to take when you implement a brand activation. The idea behind the campaign 3. Brand Activation, successful for FMCG brands. Talk to TLC for brand activations: We help you bring your brand to life with experiential and immersive retail display solutions. Five tips to ensure your sampling campaign is a success. Blog In-Storepedia FAQ. If you have to deal with space limitations product sampling can be activated outside of the store. Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/ Tokinomo, the brand activation solution, is a wonderful asset that can help you implement a creative campaign in no time. The biggest benefit? You can make Do you want to activate your brand but don't know where to start? This simple step-by-step guide will show you how Product sampling helps consumers better understand a company's product or service and thus increases the likelihood of a purchase. 81% of passersby who engage Do you want to activate your brand but don't know where to start? This simple step-by-step guide will show you how One great way is by experiential marketing, specifically product sampling. Successful product sampling is one of the most cost-effective ways to What is product sampling? Product sampling and tasting is an experiential marketing activation strategy whereby a brand gives customers free samples so that Sampling Activation Solutions
Sampling Activation Solutions Budget-friendly cosmetic organizers Six reasons to use Samplinng to sell your brand activation space. Now, you Activaion what brand activation is all about and have some ideas Samplign how Slutions activate your brand, but how do you implement an effective campaign? Imagine if our marketing agency had just left popcorn bags on a table with a business card stapled. How It Works. Read More. Brand activation experiences can be very different, yet all of them aim to increase brand awareness and interact with the target audience.

Sampling Activation Solutions - Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Product sampling activations are beneficial to brands because they create buzz and awareness, and most importantly, they offer tremendous Know what you want to take from the program · Know where you want to sample · Know who you want sampling · Decide how much space you will need · Decide the best Sampling campaigns can help you better pinpoint your target audience and the positive brand experience can boost sales and create brand awareness. In-store/

This includes efficiently managing program budgets and using our operational expertise to overcome any supply chain issues that may present themselves. With a team boasting previous nonprofit experience at renowned organizations like St. Justin TamonY VP of Account Services [email protected] Creative Services Creativity is at the heart of our process.

Purpose ActivateGOOD, our purpose-driven department at Evolve, dedicated to providing marketing services to brands and charities committed to creating positive change in the world.

Evolve was fantastic during our Minor League Baseball on-site activations. Their event managers and street teams did an awesome job representing our brand to our target audience.

Internally, we primarily worked with Justin Tamony. Justin was extremely professional and responsive to our questions and was quick to offer up additional ideas and suggestions to make the activations even better throughout the season.

Evolve is a great company to work with, and we would highly recommend their services. Jennifer Prystupa Senior Manager — Brand and Customer Advocacy, OnDeck. The Evolve Activation Team has been fantastic to work with!

They go above and beyond in their approach to make our events seamless. The team is very professional in their work and has been key players in our successful activations. I have nothing but the highest regard for the Evolve team.

Daníel Oddsson Head of Marketing Campaigns, Business Iceland. Thanks to Evolve Activation, our roadshow project was a success.

We managed to get a rotational program with the wholesale company, which was what we were aiming for. Moreover, the booth Evolve Activation developed was great, and we received many compliments.

Throughout the roadshow, we had weekly objectives, and they managed to meet those objectives — the results were better than expected. Anaïs Richard Marketing Manager, GURU Organic Energy. Youtheory has worked with Evolve for Expos and trade shows for at least 5 years.

Most importantly, they have helped our shows be successful due to their knowledge of our product and the fun ambiance they bring. Suhaily Hamm Events and Marketing Executive, Youtheory. Evolve was hired as a support partner for our first-ever experiential program, Cheeseboards for Dinner.

This program was a pop-up series consisting of 3 cities, a long list of partners, and of course—so much cheese. Every brand wants to increase sales, and a brand activation campaign can help you do just that.

Because shoppers turn their attention towards your products, they are more likely to buy those products. We all know that retention is much cheaper than acquisition. This is why every brand or business should focus on having loyal customers.

Shoppers that love your brand and purchase your products end up spending more compared to new customers who might just be testing your products. With brand activation strategies, you can increase brand loyalty which is beneficial in the long run.

Now that we know why brand activation is essential, we should also look at the most common types of brand activations.

In-store brand activation is one of the most common types of brand or shopper activations. Because your brand interacts and engages with customers right at the point of sale.

Since they came to the store to buy products, they have money, and the products are available in that place, the chances of purchase are increased. Unfortunately, few in-store advertising solutions can disrupt the attention of shoppers. Cardboard displays, end caps, and shelf talkers are not engaging enough.

While a store might be limited in space, in-store brand activations can also be creative and disruptive. Using a robotic POS display can increase your chances of attracting customers.

Tokinomo is known for increasing brand awareness and sales. Customers expect more from brands and retailers. Instead of simply buying products, shoppers want to experience something unique when they come to stores or pop-up venues.

We call this retailtainment! Experiential retail means offering customers an experience at the point of purchase.

Some retailers created pop-up stores or allowed shoppers to use products to create an experience. For instance, Ikea organized a sleepover in one of its stores in which customers were allowed to choose the mattress, the pillow, and the type of bed they wanted.

They also received tips and tricks from experts on how to sleep better. On top of that, they had the unique experience of sleeping inside a store.

To create a fantastic experience in-store or anywhere else, you need to think about what your products are all about. Also, you need to take into consideration the needs and wants of your shoppers. Face-to-face events are a fantastic way to bond directly with customers.

Before the Pandemic affected the world, many customers were thrilled to attend events. Some brands made exclusive events for their loyal shoppers, while others made events for product demonstrations.

At an event, your brand can be the center of attention, and shoppers get to see, touch, and try out your products without having other distractions. Another great type of brand activation is sampling. However, due to COVID, brands needed to find alternatives to sampling because they were no longer allowed in stores.

Everybody loves to be among the first people who try out your product. Sampling is a great way to allow shoppers to interact with your brand and try out your products.

Also, people can offer excellent feedback, which you can implement to improve your products. You can take advantage of social media and create an influencer marketing campaign. Another option for you is to combine physical and digital to obtain a phygital experience.

Pepsi did so in These are just a few types of brand activations that you can do to impress your customers. Find something that works for your products and for your customers. You decided that brand activation is a strategy that can help you increase brand awareness and loyalty? This is the first step you need to take when you implement a brand activation.

Thinking about what your brand stands for, its mission, and its vision is a must. Because all brands can be great, not you need to see what can make your brand stand out from the crowd. Is your brand focusing on CSR? Is your brand offering a unique product? Whether it is a brand activation or not, each campaign needs a great, creative idea.

Be creative but remember that this is brand activation, and some over-the-top ideas could affect how people perceive your brand. Now it is time to decide what type of brand activation better suits your products and your resources.

Going for an in-store marketing campaign is a great idea, especially for FMCG brands. Because people come to grocery stores prepared to buy, you make your products stand out right at the point of purchase.

However, for retailtainment, you might need to have a slightly bigger budget. Now that you have the idea and the type of campaign you want to implement, it is time for the implementation. Plan the campaign and consider the period of the campaign, the budget, necessary equipment or technology, and staff.

You need to keep in mind to set out clear KPIs so you can see how your campaign performed and see if you can change or adapt anything for a future campaign. Chapter VI will talk about the KPIs you need to measure for this type of campaign and show why it is harder to set out KPIs for brand activations.

Now, you know what brand activation is all about and have some ideas on how to activate your brand, but how do you implement an effective campaign? Here are four tips and tricks that are going to help you figure it out. During a brand activation, your brand is the most important.

Some brand activations turned into publicity stunts because they did not know how to implement guerrilla marketing. You need to make sure that you respect your customers. Make sure that you have your audience in mind when you plan your campaign.

Try to offer customers an interesting experience, not one that feels intrusive or annoying. A brand activation should allow customers to experience something new to perceive your brand in a certain way. Think about what your customers might like and try to combine it with the essence of your brand.

Retail tech can be an amazing help for brand activations. Because they can automate a task that was naturally done by one or two people. Tokinomo, the brand activation solution, is a wonderful asset that can help you implement a creative campaign in no time.

The biggest benefit? You can make changes during the campaign without having to go to all the stores or having to shut down the campaign.

With the help of its cloud application, you can change messages, the movement of the product, and the volume of the sound. If you are looking for a way to engage with your customers and implement a successful brand activation in-store, then Tokinomo is the perfect solution for you. Tokinomo is an in-store brand activation solution for FMCG brands.

The robotic POP display can make products talk, sing, move, and dance with the help of innovative technologies. Brands can personalize their campaign the way they want. One of the most significant benefits of using Tokinomo is that you can make changes during the campaign without shutting down the campaign or even going to the stores.

Knowing that in-store campaigns are more complex to track than digital campaigns, Tokinomo comes with unique data to help you see how your campaign is performing. You will be able to see foot traffic and the number of activations. Thanks to our global partners, another great benefit is that Tokinomo is now available in over 30 countries.

Brands can use Tokinomo for brand activations, in-store promotions , shopper activations, in-store marketing campaigns, and product releases. Since the medium is the message, Tokinomo allows you to surprise your customers with innovative campaigns right at the point of sale.

Setting out clear KPIs is a critical step, no matter the type of campaign you want to implement. In this chapter of the guide, we will focus on KPIs that can help you measure the effectiveness of your brand activation.

One of the most important KPIs for almost any marketing campaign is ROI, short for Return on Investment. Brands know that they need to invest money in campaigns.

However, they want to know that the money invested brings back more money. For a brand activation that takes place in-store, during an event, or even online, it is a great idea to calculate ROI.

The profit is obtained by subtracting the cost or investment from the revenue. To know the ROI, you need to divide the profit by the asset.

So to However, it can also help you to calculate marginal ROI. This way, you will see if additional investments are profitable or not.

During the first five days, you managed to sell 50 products per day in total. After you added new displays, you managed to sell 55 products per day Now, to find the marginal ROI , you will have to follow this formula:.

This shows that the investments made after the campaign already started were too big or unnecessary. Suppose you are placing ads on Facebook, LinkedIn, Instagram, or any other social media channel. In that case, you can check their Analytics and see how many users saw your assets banner, video, or different types of content and how many of them interacted with them.

The conversion rate is measured when users perform a task set out by you. If you are selling products online, you will get a conversion when you hit the add to cart button or finish your order.

To calculate the conversion rate, you can use this formula:. This is a great conversion rate, by the way. This is a great KPI to set out for a brand activation that takes place at an event. Another great way to measure digital brand activations is to check social media brand awareness.

While it is hard to check brand awareness in general, you can see how many people engage with your brand or talk about your campaign online. There are a few things you can track to see brand awareness in social media. One of the most common and most important KPIs to track is sales.

If there is an increase in sales during a brand activation, you did something right. However, combine the increase in sales with the ROI to see if the increase in sales is profit or just going to cover the cost of the campaign.

An increase in sales is easy to spot. Before the campaign, take a look at how many products you sell, on average, per week. Repeat the same thing during the week of the campaign.

Subtract the revenue from before the campaign from the revenue generated, and there you have it.

By Zulkihn

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