Giveaways and incentives

Think about the last time you saw tickets for a concert or gig go on sale. You probably noticed that some people could buy them first. This is a great incentive marketing idea to consider.

You give up very little and could still get abundant rewards. By giving some customers early access to products or promos, you create a sense of urgency. Marketing email lists and unified communications as a service UCaaS platforms , too, make this technique simpler.

Sometimes, a successful marketing incentive is one that helps you gather new leads and info. Sweepstakes and contests are highly effective techniques in this regard. Many firms use giveaways to persuade people to give them their email address or fill in a short survey.

The former gives your brand a new channel through which to reach potential customers. The latter provides potentially invaluable detail on your target audience. Sweepstakes and contests are easy for even smaller businesses to run. You can appear generous, after all, without breaking the bank.

One very desirable prize will delight entrants to your competition. Whatever your niche, your brand must use all at its disposal to aid your marketing strategy. Some firms combine tech, such as software with VoIP video or VoIP browser capabilities, in order to reach a broader audience.

Many of those use loyalty programs , contests, and a variety of social media marketing techniques. Two leading brands provide a superb example of how impactful loyalty programs can be. Starbucks runs one of the most famous loyalty schemes in the world. Their rewards card and mobile app helped significantly boost sales after its launch.

It also made Starbucks a target, however. What ensued was a pitched battle over rewards programs. The firms waged a PR war about which of them offered a better deal to consumers. Two world-renowned brands clearly see incentive marketing as a vital battleground — one on which to try and get an advantage over one another.

We touched on Amazon Prime and its success as an incentive marketing technique earlier. In a way, Prime combines a few of the versions of incentives we discussed earlier.

It also provides extra features to customers who upgrade to Prime membership. Throw in that you can also get a free trial, and Prime shows another incentive marketing hallmark.

Prime is a particularly smart example of incentive marketing. Starting as an offer of free or speedier delivery, the scheme has expanded over the years.

Amazon has turned a comparatively simple premium membership into so much more. Prime is a loyalty program and incentive for new customers; all rolled into one. That makes it an extraordinarily long-lived marketing exercise with a remarkable history. The contest has become akin to an institution, and has given away millions of dollars in prizes.

Its annual implementation is an event that people eagerly anticipate. National newspapers around the world even run stories about it.

Incentive marketing is a potentially lucrative avenue for any brand to explore. This strand of marketing is one that excels in aiding both customer acquisition and retention.

Contests, referral bonuses, and loyalty programs, after all, have universal appeal. Not all of them will suit your brand or customers.

You only need one effective scheme or contest, though, to see a benefit. Retention will bring no results unless your audience engages with your brand. Learn what customer engagement means for a business.

Create and manage your reward programs with the best loyalty management software. Sam O'Brien is the Director of Digital and Growth for EMEA at RingCentral, video conferencing and call center software provider. Sam has a passion for innovation and loves exploring ways to collaborate more with dispersed teams.

Contributor Network. In this post 6 incentive marketing ideas Examples of incentive marketing. Successful marketing comes in all shapes and sizes. What is incentive marketing? Brew some loyal-tea Create and manage your reward programs with the best loyalty management software.

Browse here. Sam O'Brien. Recommended Articles. Marketing What Is A Referral Program and Why Your Business Needs One Potential customers always ask their friends and family for recommendations before buying a by Megan Mosley.

These types of promotions, which are usually focused on increasing engagement and brand awareness, can include different types of prizes. You may consider offering a combination of prizes, such as a free trial of your service or one of your popular products, and also feature the winning photo on your website.

This provides the winner with a tangible prize and also incentivizes them to share their winning entry with their networks, once again taking advantage of powerful WOM marketing. Participants could enter photos, take a quiz or browse recipes; the more activities they engaged in, the higher chance they had of winning.

It also gave Star Fine Foods the opportunity to collect a ton of data. Remember the goals of the sweepstakes: engagement, awareness and conversion. Those goals should drive the prize you choose. For your first couple of promotions, try starting with a smaller, less expensive prize. The Campaign received nearly 4, views and more than entries.

Should you want to give away a large prize — such as cash, a scholarship or an item with significant value like a house or a car — you should also invest time into making your giveaway as beautiful and user-friendly as possible.

ahead of time when drafting the all-important contest rules, because once a promotion commences, and the rules are published, it is next to impossible to legally alter material terms.

The key with respect to rules drafting is: do not overextend in terms of time or the number or value of prizes. We also recommend having a lawyer review your promotion before it goes live. Although this seems like a hefty chunk of money, Great Lakes is in the business of money, so the prize also gave them some authority in the realm of loans, and it made the company look very philanthropic.

Great Lakes also included clearly written rules about the prize, the ways people could enter, and how they could expect to be awarded the winning prize. This Campaign resulted in more than , entries. A great prize is the nexus of successful giveaways and sweepstakes. To gather high-quality leads that will actually result in more business, choose prizes that are directly linked to your brand to take advantage of that interest in your product or service.

Create a great participatory experience for your target audience by making your Campaign easy and fun to enter, and be clear with the rules and conditions.

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read.

Learn how you can use query string parameters in your next entry form to collect better data and engage users. Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas. Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign.

Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. Streamline your workload. Handle several contests and analyze their data in one place. Discover expert tips and trends for interactive marketing success.

Get quick answers to common questions about Shortstack features. Explore our seamless connections to amplify your marketing campaigns. Contact Login. Table of Contents. Contest and Landing Page Features. About ShortStack ShortStack is a software as a service SaaS platform that gives users the tools to develop marketing Campaigns.

Best Practice 2: Diversify your prizes Offering more than one prize might seem like an effective way to attract more entrants to a contest.

Best Practice 3: Think seasonally Seasonally timed prizes are a great way to tie in a promotional theme, as well as attract new users to your Facebook Page. Best Practice 4: Reward user-generated content Contests that require participation from people mean that you get something in return: data.

Best Practice 6: Create a great user experience Should you want to give away a large prize — such as cash, a scholarship or an item with significant value like a house or a car — you should also invest time into making your giveaway as beautiful and user-friendly as possible. Final Thoughts A great prize is the nexus of successful giveaways and sweepstakes.

About the author By Dana Kilroy ・10 min read. Follow us. Recent posts Go back to blog. Everything You Need to Know About Query String Parameters Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Get productivity tips straight to your inbox. First name. Thank you! Something went wrong while submitting the form. Multiply traffic, interactions, and leads.

Consider offering a variety of incentives to appeal to different individuals. This can include discounts on products or services Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway Each Chance-to-Win incentive you run helps you build an incremental degree profile of your customers. And sweepstakes can be

Video

10 Tips on How to Win Giveaways on Youtube Many Giveaways and incentives ihcentives use loyalty management software Explore free product samples identify repeat Giveaways and incentives andd reward inccentives for their continued support with special discounts and perks, which will bring them back to shop more. There are many reasons to host a giveaway on social media. There are several ways buyers interact with a brand online. Everything that you need to know to start your own business. Know More.

Giveaways and incentives - When designing a social media giveaway, it's important to know your goal and create incentives that will help you be Consider offering a variety of incentives to appeal to different individuals. This can include discounts on products or services Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway Each Chance-to-Win incentive you run helps you build an incremental degree profile of your customers. And sweepstakes can be

Of interesting note is a recent study from The Manifest. It explores how many consumers interact with brands through social media.

Researchers discovered most people want to buy from businesses they follow on social media. That means marketing managers need to leverage their reach on social platforms with fun, branded social media sweepstakes or contests. And while a social media giveaway is a great way to increase engagement and reach, you can use sweepstakes and prizes to incentivize downloads of your native app or traffic back to your website.

Victoria Secret's PINK utilized social media AND 4 unique microsites for a powerful back-to-school giveaway. The CMA's created an on-site "Scratch to Win" to engage with the festival's attendees.

Sony and Taco Bell utilized the classic SMS to giveaway their new technology. Given the higher demands from buyers, promotional marketing strategies should include giveaways and prizes. An integrative solution from Telescope offers supportive and turnkey sweepstakes management that helps you hurdle the biggest obstacles in engagement.

See more of our case studies here. Is a sweepstake or contest really the way to go? Marketing managers often ask that question because these promotions can be expensive and often fail to improve engagement if not done correctly.

However, learning what makes sweepstakes or contests successful will help managers execute an integrative promotional strategy that boosts engagement, leads to greater brand awareness, and attracts new customers. Like every other marketing strategy, sweepstakes and contests aren't the magic bullets for building engagement.

More often than not, companies need to use cross-system, multi-functional promotions to engage different buyers at different stages of the journey. However, marketing giveaways in sweepstakes are a great way to inspire loyalty, increase awareness, and build excitement around the brand.

The Commitment: Running impactful, profitable sweepstakes or contests takes a total commitment to its execution, which means making sure there is a plan for marketing and awareness around the sweepstakes to guarantee your audience is aware and spreading the word on your behalf.

The Prize: Be sure the prize is something significant that participants will want or find useful. A marketing strategy that includes sweepstakes or contests comes with some rules. Since a sweepstakes marketing campaign involves a prize and win-by-chance, the strategy will need to ensure a disclaimer states "NO PURCHASE NECESSARY" or something similar.

Consumers should be able to enter without considerable effort. However, let's say you want to promote a new product or service and need consumers to buy and try first. In this case, where a purchase is necessary to enter the sweepstakes or contest, the company must provide consumers with an alternative means of entry , or AMOE, such as a web form entry, telephone entry, text message reply, or social media entry.

The corporate or business lawyer should look at these before launching to the public. There are legal risks to consider. Sometimes, marketing managers and executives make the mistake of setting expectations too high and assuming a grand prize will automatically grow the audience.

Unmet expectations "sour the belly" to running future sweepstakes and contests; therefore, it's important to understand the main reasons these strategies don't work. An ID is required when running a sweepstakes, so make sure the form fields capture the information you need.

The effort to enter is higher than the prize is worth. There must be a good prize-to-effort ratio. Overdone messaging with too many announcements, reminders, and updates can be overkill but, if participants can improve their chances of winning by performing another action like sharing or entering to win each day, then making sure that is included in your messaging is key to get the most out of that engagement advantage.

There is also the problem of not promoting the sweepstakes enough. Some brands rely too heavily on the prize itself to do all the heavy lifting. You still need to make sure you are getting the word out consistently and in ideal platforms to ensure participation.

Poor targeting can be a killer of promotional marketing campaigns—location matters. For instance, you wouldn't sell outdoor pools to people in the Northern Rocky Mountains.

It's similar online. You wouldn't target Tik Tok users if your audience spends most of its time on industry forums or Facebook. Poor timing of the campaign can be a problem.

Running sweepstakes and contests at the most inopportune moment can kill any momentum you might have had with great prizing or influencer cross-promotion. The campaign is not responsive or mobile-friendly. That is, it's only available to certain people with specific devices or browsers.

Lack of follow-through tends to be a significant issue with sweepstakes and contests. What do you do with all that data? An integrated sweepstakes management solution from Telescope can help. Talk to a Sweepstakes and Contest Expert! There are three primary benefits to running promotional marketing campaigns that inspire engagement.

The data collected is an asset to decision-makers. Integrative sweepstakes solutions make it easy to integrate with other campaigns. There is potential for high levels of social validation with bold and balanced promotional strategies. One of the best benefits of running sweepstakes and contests is the collection of massive amounts of data.

It's a promotional strategy that gathers information about buying trends in the industry, consumer preferences, and product or service popularity.

It's exceedingly valuable for operational and financing decisions. The information collected in sweepstakes and contests allows organizations to adapt quickly to market changes and sell only the best products in the highest demand at the most competitive prices.

Further, marketing managers will better understand where their customers are engaging with the brand online. With a convenient, default-checked opt-in box at the bottom of each sweepstakes form, you can grow your email and direct mail lists for remarketing campaigns. Adding a grand prize through sweepstakes and contests is an easy way to integrate engagement into an existing marketing campaign.

Sweepstakes and contests can also incentivize consumers and staff to interact with the brand and provide invaluable data to marketing campaigns. Sweepstakes and contests are fun and exciting ways to increase consumer engagement online, in-store, at events, or elsewhere in the community and market.

These promotional marketing campaigns can bring in new customers, build better brand awareness, and benefit from free word-of-mouth advertising when done right.

Companies can boost social media presence by tying sweepstakes entries to social media follows, likes, shares, or comments. Avoiding the mistakes reviewed in the top 10 reasons sweepstakes and contests fail will go a long way to improving response rates on these promotions.

There are also a few elements to include in the strategy that will keep the campaign running smoothly. These promotions should be scheduled 3 to 6 months in advance for optimal response. Define the audience and identify the primary persona s.

Players unlocked exclusive movie content and chances to win throughout the game. To complete the full experience—and earn a chance to win a real-life Jumanji adventure—moviegoers had to pre-order their Jumanji ticket from AMC Theatres.

Participants in these incentives can be engaged by anything ranging from sports events, weather milestones or holidays. This focused on integrating a real-time sporting event with brand awareness.

When a team went for a 2-point conversion, an alert was sent out. This was a great example of owning the moment. Advocacy as an objective is another key type of real-time engagement.

The objective was to leverage brand advocates to promote new menu items and an Ace Bakery partnership. Customers shared their favorite Starbucks drink and Ace Bakery brunch item pairings on Instagram with SavourYourWeekend for a chance to win a weekend resort getaway.

When you use any Chance-to-Win, remember these steps:. Chance-to-Win incentives build interest and excitement among your customers and help you collect valuable insights. If you want to talk about incentives or any engagement tactics to boost customer loyalty, reach out to our experts here any time.

ebbo helps brands achieve their customer loyalty goals with full-service, end-to-end solutions and also creates original educational content straight from the experts to help loyalty marketers stay on the cutting edge of customer engagement.

With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

Read case study. View data study. Read now. Sweepstakes Customer acquisition and zero-party data are two of the main objectives for any sweepstakes your brand runs. Instant Win Incentives Instant Win incentives are tailored around engagement and repeat visits. Some Steps to Remember When Using Chance-to-Win Incentives When you use any Chance-to-Win, remember these steps: Start with your program goals and objectives and decide which program mechanic to use.

And then determine your brand voice and what incentive makes sense to use to spark engagement. Make sure your incentive is in line with your brand persona or brand promise and will be compelling to your customers. Customize the incentive to support your brand promise and consider your audience.

Be true to your brand. ebbo ebbo helps brands achieve their customer loyalty goals with full-service, end-to-end solutions and also creates original educational content straight from the experts to help loyalty marketers stay on the cutting edge of customer engagement.

Share send linkedin twitter. Subscribe to Newsletter Thank you for subscribing! Related Posts. View all Insights.

Giveaway Ideas to Help Promote Your Business

Giveaways and incentives - When designing a social media giveaway, it's important to know your goal and create incentives that will help you be Consider offering a variety of incentives to appeal to different individuals. This can include discounts on products or services Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway Each Chance-to-Win incentive you run helps you build an incremental degree profile of your customers. And sweepstakes can be

Yet, something compelled you to pick up that specific brand when purchasing. And what could make the difference in convincing a customer to switch brands? We know how buyers can engage with your brand. Increasing Engagement Can Be Tough But is Key. It can be done, and we can help.

Talk to a sweepstakes and contest expert today. There are several ways buyers interact with a brand online. They can visit a website, social page, or leave reviews on Yelp, G2, Google, you name it.

They can call, write, text, and even instant message the company. Convenience is something most of us have a hard time sacrificing. Understanding how and why consumers interact with brands online can help marketing managers and executives find unique and impactful ways to reach consumers.

Building a loyal, fanatic audience base requires promotional campaigns that put users at the center of an immersive and appealing experience.

Of interesting note is a recent study from The Manifest. It explores how many consumers interact with brands through social media. Researchers discovered most people want to buy from businesses they follow on social media. That means marketing managers need to leverage their reach on social platforms with fun, branded social media sweepstakes or contests.

And while a social media giveaway is a great way to increase engagement and reach, you can use sweepstakes and prizes to incentivize downloads of your native app or traffic back to your website. Victoria Secret's PINK utilized social media AND 4 unique microsites for a powerful back-to-school giveaway.

The CMA's created an on-site "Scratch to Win" to engage with the festival's attendees. Sony and Taco Bell utilized the classic SMS to giveaway their new technology. Given the higher demands from buyers, promotional marketing strategies should include giveaways and prizes. An integrative solution from Telescope offers supportive and turnkey sweepstakes management that helps you hurdle the biggest obstacles in engagement.

See more of our case studies here. Is a sweepstake or contest really the way to go? Marketing managers often ask that question because these promotions can be expensive and often fail to improve engagement if not done correctly.

However, learning what makes sweepstakes or contests successful will help managers execute an integrative promotional strategy that boosts engagement, leads to greater brand awareness, and attracts new customers. Like every other marketing strategy, sweepstakes and contests aren't the magic bullets for building engagement.

More often than not, companies need to use cross-system, multi-functional promotions to engage different buyers at different stages of the journey. However, marketing giveaways in sweepstakes are a great way to inspire loyalty, increase awareness, and build excitement around the brand.

The Commitment: Running impactful, profitable sweepstakes or contests takes a total commitment to its execution, which means making sure there is a plan for marketing and awareness around the sweepstakes to guarantee your audience is aware and spreading the word on your behalf.

The Prize: Be sure the prize is something significant that participants will want or find useful. A marketing strategy that includes sweepstakes or contests comes with some rules. Since a sweepstakes marketing campaign involves a prize and win-by-chance, the strategy will need to ensure a disclaimer states "NO PURCHASE NECESSARY" or something similar.

Consumers should be able to enter without considerable effort. However, let's say you want to promote a new product or service and need consumers to buy and try first. In this case, where a purchase is necessary to enter the sweepstakes or contest, the company must provide consumers with an alternative means of entry , or AMOE, such as a web form entry, telephone entry, text message reply, or social media entry.

The corporate or business lawyer should look at these before launching to the public. There are legal risks to consider. Sometimes, marketing managers and executives make the mistake of setting expectations too high and assuming a grand prize will automatically grow the audience.

Unmet expectations "sour the belly" to running future sweepstakes and contests; therefore, it's important to understand the main reasons these strategies don't work. An ID is required when running a sweepstakes, so make sure the form fields capture the information you need.

The effort to enter is higher than the prize is worth. There must be a good prize-to-effort ratio. Overdone messaging with too many announcements, reminders, and updates can be overkill but, if participants can improve their chances of winning by performing another action like sharing or entering to win each day, then making sure that is included in your messaging is key to get the most out of that engagement advantage.

There is also the problem of not promoting the sweepstakes enough. Some brands rely too heavily on the prize itself to do all the heavy lifting. You still need to make sure you are getting the word out consistently and in ideal platforms to ensure participation.

Poor targeting can be a killer of promotional marketing campaigns—location matters. For instance, you wouldn't sell outdoor pools to people in the Northern Rocky Mountains.

It's similar online. You wouldn't target Tik Tok users if your audience spends most of its time on industry forums or Facebook. Poor timing of the campaign can be a problem.

Running sweepstakes and contests at the most inopportune moment can kill any momentum you might have had with great prizing or influencer cross-promotion. The campaign is not responsive or mobile-friendly. That is, it's only available to certain people with specific devices or browsers.

Lack of follow-through tends to be a significant issue with sweepstakes and contests. What do you do with all that data? An integrated sweepstakes management solution from Telescope can help. Talk to a Sweepstakes and Contest Expert! There are three primary benefits to running promotional marketing campaigns that inspire engagement.

The data collected is an asset to decision-makers. Integrative sweepstakes solutions make it easy to integrate with other campaigns. There is potential for high levels of social validation with bold and balanced promotional strategies.

One of the best benefits of running sweepstakes and contests is the collection of massive amounts of data. It's a promotional strategy that gathers information about buying trends in the industry, consumer preferences, and product or service popularity. It's exceedingly valuable for operational and financing decisions.

These can be done on a landing page and linked from any platform, or you can create a Facebook tab specifically for your contest. Keep in mind that Twitter , Instagram and Facebook all have different rules for running contests.

Read those carefully before you get too far into planning. You could also risk being banned or having future posts penalized by the algorithm. Team up with a like-minded brand to cross-promote your giveaway and raise the stakes.

Look for other merchants whose products and services complement yours. A bookstore might partner with a cafe, or an event photographer might partner with a caterer.

Think about which brands might have similar audiences and put together an incentive that showcases the best of both brands.

The goal of your giveaway is to incentivize your audience to do something: share your story, join your email list, follow your account. Offering a free coffee if someone posts, comments, shares and likes your page is probably asking too much.

Offering a chance to win a month of free coffee, however, might be more enticing. For example, if you are hoping to generate buzz around a product launch, the giveaway should probably be the product you are launching.

The prize of your giveaway should be relevant to your brand. Otherwise, you risk attracting entrants who are not going to be customers. CO— aims to bring you inspiration from leading respected experts.

However, before making any business decision, you should consult a professional who can advise you based on your individual situation. CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.

Chamber of Commerce, here. By signing up you agree to the CO— Privacy Policy. You can opt out anytime.

Answer a few questions to tell us more about what you're looking for, and we'll help you reach vendors who can provide you with more information, pricing, and products. By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More.

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth. Chamber of Commerce H Street, NW Washington, DC Start Everything that you need to know to start your own business.

Start Run Practical and real-world advice on how to run your business — from managing employees to keeping the books. Run Grow Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it. Grow Good Company Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

Good Company. Business Ideas Strategy Startup. Run Practical and real-world advice on how to run your business — from managing employees to keeping the books. Finance Human Resources Technology Business Financing. Grow Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Sales Customers Marketing Thrive. Good Company Entrepreneurs and industry leaders share their best advice on how to take your company to the next level. Growth Studio Ask the Board The Leap Launch Pad.

Subscribe to our Newsletter Attend an Event About Us. CO— BrandStudio. Looking for your local chamber?

By Tazuru

Related Post

2 thoughts on “Giveaways and incentives”

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *